The following IPRESENT mnemonic should be used as a reminder of the importance of each of these Eight Essentials.
I |
Involve Your Audience |
BENEFIT |
Engages, manages attention and enhances audience buy-in |
| AVOIDS |
Inattention, lack of retention |
P |
Prepare Your Audience |
BENEFIT |
Maximizes initial audience influence |
| AVOIDS |
Confusion, lack of relevance |
R |
Research Your Presentation Arsenal |
BENEFIT |
Saves time during preparation and ensures consistency |
| AVOIDS |
Inconsistency, wasted time, duplicated effort |
E |
Explain “Why” Before Planning “How” |
BENEFIT |
Heightens influence and persuasion (people are more likely to respond positively when given a reason to do so) |
| AVOIDS |
Lack of relevance, confusion, little buy-in |
S |
State Management: Achieve Proper Mental States |
BENEFIT |
Ensures that you communicate with your audience in the most suitable way possible |
| AVOIDS |
Misunderstandings, communication gaps, boredom, lessened influence |
E |
Eliminate Unknowns And Turn Them Into Knowns |
BENEFIT |
Confidence |
| AVOIDS |
Surprises, looking foolish/unprepared, stress |
N |
kNow Your Audience |
BENEFIT |
Determines communication preferences, thereby increasing the success of your presentation |
| AVOIDS |
Mismatched expectations, frustration |
T |
Tailor The Presentation Throughout |
BENEFIT |
Creates and maintains interest and supports acceptance of your message |
| AVOIDS |
Boredom, inattention |
