"Jeary, a speaking coach to big-business CEOs, adapts his formula for the general public, persuasively showing that life is. indeed, a series of presentations by which we work "to change the contents of another person's mind at a particular time and place." More a skill than a talent, speaking, he says, requires techniques (e.g., reciprocation, authority, scarcity) and tactics (e.g., know your audience, overcome anxiety), which are illustrated with well-placed and practical examples. Instead of dominating or manipulating others, presenters should simply pursue desired outcomes with confidence."

Novel, well written, and heartily recommended, this belongs next to public speaking primers like Carl Rae Krannich's 101 Secrets of Highly Effective Speakers: Controlling Fear, Commanding Attention.